It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement one which, by itself, built a big business.
To grow your bakery business without significantly increasing your overhead, venture into the wholesale business by contracting with caterers or restaurants to offer your products. While traditional advertising methods should pay off, you may have to implement creative ways to get customers into your store such as offering free samples and customer rewards programs.
Buy advertising through various mediums such as print ads in local papers, magazines and direct mailers. Advertise on television and contact local news stations and volunteer to do baking segments. Participate in direct mail campaigns by purchasing a residential mailing list and sending postcards with information about your bakery and coupons.
These marketing techniques will all help to get your business name out in the public and draw more customers, improving your sales. Hand out samples to walk-in customers and passersby on the street. Put a plate of cookies or cut-up cake pieces on a platter on your counter for customers.
The customer may be inspired to purchase whatever you are sampling if the treats are delicious, look good and are available immediately for purchase. Branch out to baking for special events such as weddings and birthday parties.
Bakers typically charge by the slice or item and there is a lot of profit in selling custom cakes and other baked goods. Approach catering companies about partnering to provide desserts for their events.
Caterers may outsource baking and desserts and welcome this collaboration. If they do not want to work directly with you, ask caterers to refer their clients to you and offer a small percentage for each client referred.
Solicit local restaurants to inquire if they would sell your baked goods. Like caterers, many restaurants do not handle baking on-site, choosing to use an outside vendor. Venturing into the wholesale business by working with restaurants is another avenue to get your product out to the public and increase sales.
Offer baking and cake decorating classes at your establishment. Though this is not a direct marketing technique, you may draw students to your classes who were not previous customers. The likelihood of your students purchasing items from your bakery is high and the classes may draw new people in the storefront door.
Create a website and social networking page for your business that features many photos of your baked goods.
Offer online specials and discounts to those that join your mailing list. Make your site appealing and provide the information necessary to easily access your bakery. Consider setting up an online mail-order site for customers to order goods online for local pickup or shipping.
Maintain a list of the emails collected from visitors and customers and launch an email campaign to announce specials and new items. Create an environment that fosters customers' returning to patronize your business. Make your storefront cozy and attractive so customers want to spend time there instead of buying goods and leaving the store.
Implement a rewards program for customers to earn free items or win other prizes.
Check out competitors' pricing and products to ensure you are offering fair prices and competitive items, so that customers will continue to come back to your establishment instead of that of a competitor.The proper use of it can make advertising copy make more sales.
Therefore, it is worth a prominent niche in your memory. To keep it there, visualize a somewhat ridiculous picture. Between the two the initials "PT" are printed in big letters on the side of this type of small, but very fast, patrol boat used so extensively in World War II in.
Approach catering companies about partnering to provide desserts for their events. Caterers may outsource baking and desserts and welcome this collaboration. 9 Effective Sales Letter Headlines and Why They Were So Profitable by Ernest W. Nicastro Last Updated: Mar 26, Advertising great David Ogilvy said that unless the headline of your ad sells your product or service you have wasted 90% of your money.
Jaarsma Bakery a taste of Holland. WELCOME TO JAARSMA BAKERY! Jaarsma Bakery has been family owned and operated since , specializing in authentic Dutch pastries made from scratch daily.
How to Write a Sales Letter. H Is for Headline. The headline of the sales letter needs to get the reader’s attention. Its job is to make the reader want to know more (and actually read the rest).
Use letters to generate leads, not sales: The goal of a direct-mail letter is to generate a response, not a sale—whether it be a return mail card, a fax, email, phone call, or fax.
The purpose is to open doors.