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From that initial resort, built on what had been the highly-polluted leftovers of an abandoned tin mine, Banyan Tree has grown into a leading global manager and developer of premium resorts, hotels and spas.
Today the Banyan Tree operates more than 30 resorts and hotels and 70 spas around the world, both in beachside locations and more recently, moving its concept of discreet luxury into an urban setting as well.
With its modest and rustic setting, they remembered it to be a sanctuary of romance and intimacy from the nearby bustle of Hong Kong. Thus they chose the name Banyan Tree for their niche resort concept, positioning it as a sanctuary for the senses.
The idea of entering the luxury resorts business was inspired by what the two founders saw as a gap in the hotel market that the established big chains could not fill. They saw the potential of a market niche that wanted innovative, private and intimate accommodation but without the expectation of glitzy hotels.
With this in mind they developed the idea of building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escape for guests. Ho and Chiang had backpacked across the world in their youth, and were seasoned travellers themselves.
This is reflected in the architecture, furnishings, landscape, vegetation and the overall service delivered to resort guests. Each resort also delivers its own local flavour in the services offered, based on local cultures, some of which are unique to certain resorts.
Employees are allowed — even encouraged — to vary the service delivery process according to local culture and practices, as long as these are consistent with the brand promise of romance and intimacy.
In Phuket, for instance, a couple could enjoy dinner on a traditional Thai long tail boat accompanied by Thai musicians instead of dining in a restaurant. Another draw of the resorts is the Banyan Tree Spa, found at every Banyan Tree property, a service that has pioneered the tropical garden spas concept.
Banyan Tree values Chiang also heads a dedicated corporate social responsibility committee, supporting the values behind the brand such as actively caring for the natural and human environment and revitalising local communities.
Of course this approach also manifests itself in the construction of the resorts themselves, which are built using local materials as far as possible with a focus on minimising the impact on the environment. At Banyan Tree Maldives Vabbinfaru and Banyan Tree Seychelles, fresh water supply was obtained by the more expensive method of desalination, instead of extracting water from the underground water table, which risked long-term disruption of the local ecological system.
The brand also has other initiatives such as the Green Communities programme and the Green Imperative Fund aimed at engaging local communities and guests, improve education over environmental issues and minimise environmental impact. In addition, recognising that the disparity in living standards between guests and the local community might create a sense of alienation, Banyan Tree has set up a dedicated Community Relations Department to develop and manage community outreach programs.
The road ahead In little more than two decades Banyan Tree has grown from a single resort to a chain of successful, resorts, hotels and spas that is growing into new markets far from its beachside Southeast Asian origins. The Banyan Tree has become a global name, while retaining a strong local flavour in each of its resorts that makes each one unique.
It has also been a strong practitioner of sustainable growth, both in terms of minimising its environmental impact as well as its approach to the communities in which it operates.
As a pioneer in the resort spa industry it has drawn many imitators — an indication of its success, but also a challenge as it moves forward.Get help on 【 Gap Analysis for Hilton Hotel Essay 】 on Graduateway Huge assortment of FREE essays & assignments The best writers!
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Please choose the best answer. 1. Please indicate your age. Case Study - Hilton Hhonors Loyalty. Answer to Managerial Accounting Hilton 9th edition Chapter 2 Case study Skip Navigation.
Chegg home; Question: Managerial Accounting Hilton 9th edition Chapter 2 Case study Managerial Accounting Hilton 9th edition Chapter 2 Case study Best answer.
% (1 rating) Get this answer with Chegg Study View this answer. Managerial Accounting Hilton (9th ed.), Case and Case Hi guys, Do not waste time looking up factors and coming up with final answers. 3. For each question, you must indicate the time period (T?) in which you are Ac€A?setting upAc€??
the problem. Business Law Case Study Assignment Help; Economics. This case is presented as a progressive case study; students should read a part of the scenario and answer the questions following that section, then read the next part of the scenario. A LoyaltyLobby reader dropped me a link to updated Hilton HHonors Team Member & Friends & Family webpage that explains these two programs.
All the hotels programs are offering deeply discounted rates for team member stays and Hyatt is the only one that offers 12 completely free nights for team members to use.
We were told that our questions were more appropriate for Hilton’s own customer support, and were directed to contact them instead. This was a fair answer on their part, and it didn’t take too long so it was a positive experience overall.