Help Section Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value".
Share via Email How would a TV presenter introduce your story? Asking yourself that question should give you the top line. But how long should a press release be? And what kind of information should you include?
Here are a few tips to help you get started: Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media.
Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems. So before drafting your press release, it's worth asking yourself these questions: Is there anything "new" in my story?
Is there anything unusual or unexpected about it? Would this be of interest to anyone outside my business?
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Will anyone actually care? The last one sounds harsh, but is probably the most important: If the answer is "no", hold off on that press release until you've got a better story.
If you're not sure whether your story is newsworthy, read, watch or listen to the publications or programmes you'd like coverage in to get a feel for the kind of stories they typically cover.
Write killer headlines Most journalists get hundreds of emails format for writing a news release day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea".
A great subject line is also a must. But don't try to be clever: If they don't immediately understand what your story is about, they'll move on to the next thing in their inbox.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Get your top line in the first line of your press release Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further — which is why you need to get the "top line" the most important bit of your story right at the beginning of your release.
Your first line should be a summary of the story in no more than around words and read like the opening of a news story. Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around seconds to introduce each item eg "And coming up next Asking yourself that question should give you the top line of your story.
Be concise The ideal length of a press release is about an A4 side or about to words the length of a short news item. That's just three or four short paragraphs and a couple of of quotes.
If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. Don't be tempted to include background information about your company in the opening paragraph. This — along with any other additional information — can always be included in a "notes to editors" section at the end it's fine to run over to a second page for this.
Sub-headings and bullet points can be useful to make information easy to digest, particularly if you're including figures or statistics. Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word.
They definitely shouldn't be full of jargon or technical language. A few more tips While it can be a useful background document for journalists, a press release isn't a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes.
You can find more information about how to find journalists' contacts details in this article. When you send a press release, it's a good idea to include a short outline of your idea no more than a paragraph and where you think it might fit in the publication you're pitching to.
Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples' inboxes.
Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business.Press Release Format Guidelines. When writing a news or press release, be that reporter and bring your content to the attention of readers as if .
To help improve our own press release service, PressGo, for both press release posters and journalist users, monstermanfilm.com asked for your advice on writing the perfect press release.
Below is our crowdsourced guide, broken down into sections corresponding to different aspects of a release and with the contributors name in brackets. How to write a press release The format and pitch of a news release is vastly different to traditional promotional copy.
Terms such as "visit us today", "buy me now" or "discount prices" will see your press release headed straight for the recycle bin, as will WORDS IN CAPITALS and the unnecessary use of exclamation marks. While the format for a press release is basic, the content of the release should be anything but.
Follow these eight tips to write a great press release that will . As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy.
So, knowing how to write (and/or post) a professional press release can help you get the word out about what's going on with your music career. Here is a guideline for writing a professional press release.